One of the National Football League’s largest sponsors has made a move that has many believing it could be dropping the NFL — and it’s seeking America’s input on the decision.
According to the Indianapolis Star, Anheuser-Busch has set up an option on its consumer hotline specifically for fans to register their feelings on the recent national anthem protests in the NFL. The beverage giant has a $1.5 billion contract with the NFL through the 2022 season, and its flagship Bud Light product is the league’s official beer.
However, according to KTVI-TV in St. Louis, the beverage giant saw its customer hotline crash after a wave of calls criticizing the anthem protests and Anheuser-Busch’s sponsorship of the league.
So, if you call (800) DIAL BUD — or (800) 342-5283, if you’re not terribly good at working these things out on your own — the first option on the menu will be one for registering how you feel about the anthem protests.
“If you are calling with questions or comments about Anheuser-Busch’s sponsorship of the NFL, press one,” the recorded message says.
Pressing one will get you this: “At Anheuser-Busch, we have a long heritage of supporting the nation’s armed forces, veterans and military dependents. The national anthem is a point of pride for our company and for the 1,100 veterans that we employ. Please feel free to share your feedback after the tone.”